新时代传媒背景下大众体育生活方式嬗变研究

Research on the Transmutation of Mass Sports Lifestyle under the Background of New Era Media

当代社会,体育为身处高节奏、高竞争的人们提供了一种可放松的“休闲”选择,让人们持续积累的紧张、焦虑心理得到了释放,进而帮助其树立积极向上的生活态度.传媒技术成为传播体育信息的重要手段,其独特的宣传效果使得更多人对体育有所了解,也推动了体育产业的兴起与发展,但是,在新时代传媒背景下,体育意识和体育行为,使大众体育生活呈现两面性,既有积极的一面,也有消极的一面.这广泛地影响着广大民众,潜移默化地改变其体育生活方式.

In contemporary society,sports provides people in a high-tempo,high-competitive modern society with a relaxed“leisure”state,and their continuous accumulation of tension and anxiety has been Release,which can help build a positive attitude towards life.In particular,the development of media technology has become an important means of disseminating sports information.The unique propaganda effect has enabled more people to understand sports and promoted the rise and development of the sports industry.However,media technology is also a double-edged sword.Under the background of media in the new era,it affects the masses of people extensively,subtly changing their sports lifestyle.