基于前景理论的大学生闲暇时间利用行为分析

Analysis of College Students’Leisure Time Use Behavior Based on Prospect Theory

大学生闲暇时间利用特征与行为逻辑对引导其"回归常识"具有重要意义。基于对大学生调查的实证研究发现,参照点通过学习时间的投入正向影响大学生学习成绩,具有中介作用。大学生在闲暇时间利用存在参照点依赖,损失规避心理对既有利用行为产生固化和锁定效应。学习成绩、毕业去向、老师指导以及学校教学质量影响大学生参照点的选择,应从内应力和外在力量双向驱动大学生闲暇时间利用的偏好反转。

The research on students’leisure time use characteristics and behavior logic has significance for guiding them correctly to"return to common sense".Based on the survey data of college students,this paper carries out an empirical study on college students’leisure time use behavior by prospect theory.The results show that the reference point could improve academic performance by increasing study time,which has a mediating role.College students’leisure time use depends on the reference point,and loss aversion psychology has a solidification and locking effect on the original behavior path.Academic performance,employment destination,teachers’guidance and teaching quality are the key factors affecting the choice of reference point for college students.The transmutation of students themselves and the inducement of external forces are two key paths for promoting the reversal of college students’leisure use preference.