消费者个人信息保护法律制度的优化——以电商平台经营者与消费者的博弈为视角

Optimization of the Legal System of Consumer Information Protection in E-commerce the Game between Business Platform Operators and Consumers

在电子商务领域,消费者个人信息时刻面临着被非法获取和使用的危险。随着《电子商务法》的颁布,电子商务平台经营者与消费者之间权利和义务不均衡现象更加凸显。电子商务消费者个人信息频繁受到侵害的主要原因在于:消费者在博弈中的弱势地位没有得到举证责任制度的回应与调整,同时电子商务平台行业自律因缺乏强制性而无力扭转经营者与消费者之间的博弈失衡。为了优化电子商务领域消费者个人信息保护制度,适用举证责任倒置原则、政府在促成企业自律中发挥作用等举措应成为保护消费者个人信息的理性选择。

Consumer information is constantly at the risk of being illegally acquired and used in E-commerce.Rights and obligations between e-commerce platform operators and consumers are increasingly on an imbalance after the issue of“E-commerce Law”.With the help of the“Prisoner’s Dilemma”model,we find that one reason consumer information is frequently violated is that the burden of proof system has failed to consider and adjust the weak position of consumers in the game relationship;the other is the lack of mandatory industry self-discipline system,which contributes to the failure to reverse the imbalanced position between e-commerce platform operators and consumers in the game.In order to optimize the consumer information protection system in e-commerce,we suggest applying the principle of inversion of the burden of proof,and giving play to the positive role of the government in promoting enterprise self-discipline.