乡村振兴战略下体育器材品牌下乡市场营销策略研究

Research on the Marketing Strategy of Sports Equipment brand in the Countryside under the Strategy of Rural Revitalization

体育器材品牌企业拓展农村市场,不仅能提升自身品牌在农村市场的知名度和影响力,提高企业的经济效益,而且能显著推动我国乡村振兴战略的深入实施。本文以体育器材品牌下乡市场营销为研究对象,通过SWOT分析法,深入剖析体育器材品牌下乡市场营销的内部优势、内部劣势、外部机遇和外部威胁,然后立足乡村振兴战略,对体育器材品牌下乡市场营销策略进行分析研究。

sports equipment brand enterprises expand the rural market,which can not only improve the popularity and influence of their brands in the rural market,improve the economic benefits of enterprises,but also significantly promote the in-depth implementation of China's Rural Revitalization Strategy.This paper takes the marketing of sports equipment brand to the countryside as the research object,deeply analyzes the internal advantages,internal disadvantages,external opportunities and external threats of sports equipment brand marketing to the countryside through SWOT analysis,and then analyzes and studies the marketing strategy of sports equipment brand to the countryside based on the Rural Revitalization Strategy.