中国零售药店行业现状与经营策略研究

Research on the Current Situation and Business Strategy of China's Retail Pharmacy Industry

通过分析我国零售药店行业的现状,可知全国药店数量不断增加,零售药店领域产能严重过剩。整个零售药店行业面临前所未有的挑战,必然将有一部分零售药店被推出市场。为提高我国零售药店竞争力,可以采用以下经营策略:根据市场需求合理定价,培养长期稳定客户,提升工作人员专业素质,创新多元化营销模式,开拓线上销售市场。

By analyzing the current status of China's retail pharmacy industry,it can be seen that the number of pharmacies in the country is increasing and there is a serious overcapacity in the retail pharmacy field.The entire retail pharmacy industry is facing unprecedented challenges,and some retail pharmacies will inevitably face the end of the market.In order to improve the competitiveness of China's retail pharmacies,the following business strategies can be adopted:reasonable pricing based on market demand,cultivation of long-term stable customers,improvement of professional quality of staff,innovation of diversified marketing models,and development of online sales markets.