全域旅游视角下南京城市旅游形象提升研究

A Study on the Promotion of Nanjing's Urban Tourism Image from the Perspective of Global Tourism

本文分析了全域旅游与城市旅游形象之间相辅相成、相互促进的关系,并构建了与之对应的模型。以南京为实例,在梳理分析城市旅游形象和全域旅游发展的基础上,提出对策建议。

This article analyzes the complementary and mutually promoting relationship between global tourism and urban tourism image,and constructs a corresponding model.Taking Nanjing as an example,based on the analysis of the city's tourism image and the development of global tourism,countermeasures and suggestions are put forward.