后疫情时期康养旅游产业发展的机遇及对策研究

Opportunities and Countermeasures for the Development of Health Care Tourism Industry in the Post Epidemic Period

自2019年底暴发的新冠肺炎疫情使旅游业遭受重创的同时,也迫使旅游业发展方向和旅游消费观念发生一系列变化。无论从旅游业发展的角度还是从旅游消费者的角度,“康养旅游”无疑是这一时期热度最高的旅游方式。康养旅游产业作为旅游产业的创新业态,正逐渐被社会大众、政府、企业和学术界所关注,其强大的产业包容性和广阔的发展空间,被各地域视为疫情过后旅游产业新的经济增长点。

The novel coronavirus pneumonia outbreak since the end of 2019 has caused heavy losses to the tourism industry,but also forced a series of changes in the direction of tourism development and the concept of tourism consumption.No matter from the perspective of tourism development or from the perspective of tourism consumers,“health tourism”is undoubtedly the most popular way of tourism in this period.As an innovative form of tourism industry,health care tourism industry is gradually concerned by the public,government,enterprises and academia.Its strong industrial inclusiveness and broad development space are regarded as the new economic growth point of tourism industry after the epidemic.