困境与出路:体育大数据产业融合发展研究

Dilemma and Outlet: Research on The Converge Development of Sport Big Data industry

审视和反思体育大数据产业融合模式是解决数据分析能力有限、核心竞争力缺乏、营收能力差等诸多问题的关键。对当前体育大数据产业结构、数据市场、大数据人才等进行调研分析,发现体育大数据产业融合进程中存在产业基础薄弱、消费市场乏力、数据产品吸引力不足、专业人才缺乏等问题。建议以体育消费市场为基础进行产业融合发展,加强体育大数据产品思维,加快跨界人才培养,以促进体育大数据产业可持续发展。

Examining the integration model of the sports big data industry is the key to solve many problems such as limited data analysis capabilities, lack of core competitiveness, and poor revenue capabilities.This paper analyzes the current sports big data industrial structure, data market, big data talents and development difficulties.The results show that there are problems in the integration process of sports big data industry, such as weak industrial foundation, weak consumer market, lack of attractiveness of data products and lack of professional talents.In the future, industrial integration development should be carried out on the basis of sports consumption market, the thinking of sports big data products should be strengthened, and cross-border talent training should be accelerated to promote the sustainable development of sports big data industry.