文旅融合背景下高职旅游管理专业群建设探索与实践——以甘肃工业职业技术学院旅游管理专业群为例

Exploration and Practice on the Construction of Tourism Management Major Group in Higher Vocational Colleges under the Background of Integration of Culture and Tourism:Taking the Tourism Management Professional Group of Gansu Industry Polytechnic College as an Example

在文化旅游产业融合的背景下,旅游业需要快速积累经验并精细运营线上资产,借助科技创新和文化发展的力量实现跨越式成长。在智慧经济形态下,由资源依赖型向创新驱动型转变的过程中,“科技+文化+旅游”融合发展的数字文旅成了新的发展趋势。旅游管理专业群建设,需要聚焦文化旅游产业发展大背景,立足区域经济,打破传统思维,重构专业群发展思路,基于产业融合发展对复合型人才和跨界人才的需求,培养融合业态背景下的复合型、跨界型、技术技能型人才。

In the context of cultural tourism industry integration,the tourism industry needs to quickly accumulate experience and carefully operate online assets,and realize leapfrog growth with the help of scientific and technological innovation and cultural development.In the form of smart economy,the digital travel which integrates the development of“science and technology+culture+tourism”has become a new trend in the process of changing from resource-dependent type to innovation-driven type.The construction of tourism management professional group needs to focus on the development background of cultural tourism industry.Based on the regional economy,break the traditional thinking and reconstruct the development ideas of professional group.Based on the demand for compound talents and cross-border talents in the development of industrial integration,cultivate compound,cross-border and technical skilled talents in the context of integrated business.