政府调控下考虑消费者绿色偏好的绿色供应链演化博弈研究

Evolutionary Game Analysis of Green Supply Chain Considering Consumers'Green Preference Under Government Regulation

在考虑消费者绿色偏好激发绿色市场需求的情况下,构建供应商与制造商协同绿色生产经营的演化博弈模型,探究双方策略选择的演化稳定性及演化机理,并进一步探讨政府调控机制对双方策略选择演化稳定性的影响。研究结果表明供应商和制造商是否合作实施绿色供应链与双方投入成本和消费者绿色偏好引发的绿色收益密切相关,且随着双方投入成本和收益的变化出现多种演化均衡,合理的政府奖惩机制能够推动绿色供应链的实施。最后,为促进供应链企业合作实施绿色供应链提出相关建议。

Considering that green preferences of consumers stimulate the demand of green market,this paper constructs an evolutionary game model of cooperative green production and operation between suppliers and manufacturers,explores the evolutionary stability and evolutionary mechanism of strategic choices of both sides.It further explores the influence of government regulation mechanism on the evolutionary stability of strategic choices of both sides.The results show that whether suppliers and manufacturers cooperate to implement green supply chain is closely related to the input cost of both sides and the green income caused by consumers'green preference.With the change of input cost and income of both sides showing multiple evolutionary equilibrium,a reasonable government reward and punishment mechanism can promote the implementation of green supply chain.Finally,some suggestions are put forward to promote the cooperation of supply chain enterprises to implement green supply chain.