高职院校新媒体建设与运营策略探析

Analysis of New Media Construction and Operation Strategy in Higher Vocational Colleges

信息碎片化时代,新媒体深受大学生群体的青睐。高职院校针对新媒体建设面临的思维局限、机制不畅、队伍不专、内容单一等问题,应坚持价值引领、构建长效机制、打造专业团队、拓展内容深度,从而推动高职院校新媒体的长效运行。

In the era of information fragmentation,new media is favored by college students.In view of the existing problems of new media construction such as limited thinking,poor mechanism,unspecialized team and single content,vocational colleges should adhere to value guidance,build long-term mechanism,build professional team and expand the depth of content,so as to promote the long-term operation of new media in higher vocational colleges.