社区居家健身课程形象设计策略研究

Research on image design strategy of community home fitness course

大健康、智能化时代以及新冠肺炎疫情全球蔓延时代背景下,社区居民对健康生活的需求与日俱增,目前社区居民健康需求增量与资源供给的存量之间存在较大缺口,社区居民需要更有效、更便捷、更直接、更智慧的体育数字化资源服务。笔者采用文献资料、归纳分析等方法,运用企业形象学中CIS形象识别系统对社区居家健身课程进行形象设计。研究认为:一个识别性高、传播性强、社会影响力大的社区居家健身课程核心理念要体现服务关爱、健身娱乐、以人为本、身心和谐、传播社会文明;行为策略要注重社区居家健身课程的设计标准和推广途径,鼓励政企联合开发"共享"学习系统;视觉策略要注重视频制作规范等。使社区居家健身课程在智能时代能够真正做到"看得见""摸得着""用得上"。

Under the background of the great health era,the intelligent era and the global spread of COVID-19,community residents’ demand for healthy life is increasing day by day. At present,there is a big gap between the increment of community residents’ health demand and the stock of resource supply,and community residents need more effective,convenient,direct and intelligent digital sports resource service. With literature review,inductive analysis and other methods,the paper uses CIS image recognition system in corporate identity to design the community home fitness course image. The study holds that the core concept of a community home fitness course with high recognition,strong communication and social influence needs to show service and care,fitness and entertainment,people-orientation,harmony of body and mind,and communication of social civilization. The behavior strategy should pay attention to the design standard and the promotion way of the community home fitness course,encourage the government and enterprises to jointly develop the "shared"learning system,while the visual strategy should pay attention to the video production standards so that the community home fitness course in the intelligent era can be truly "visible""touchable"and "useful".