基于海洋文化为向导的三亚特色陶瓷产品设计策略

The Design Strategy of Sanya's Featured Ceramic Products Based on the Ocean Culture as the Guide

本文以旅游市场为向导,分析当下三亚特色旅游商品的发展需求和发展方向,从目前陶瓷产品存在的形态多变、功能性与美融合、材质结合使用多元化等现状入手,把握产品发展中的优势,并提出以文化为导向开发创新性特色陶瓷产品的设计策略及设计方法,通过元素提取、造型设计等手段,设计出符合三亚地域的特色陶瓷产品。验证陶瓷产品作为海洋文化传播载体的可行性,为更多的地域文化传播提供了新的思路及路径。使其成为传播海南文化、促进三亚旅游消费升级的重要推动力。

Taking the tourism market as a guide,this article analyzes the current development needs and development direction of Sanya's characteristic tourism products,starting from the current status of the variability of ceramic products,the integration of functionality and beauty,and the diversification of materials in combination,to grasp the development of products Advantages,and put forward the cultural-oriented design strategy and design methods for the development of innovative characteristic ceramic products,through element extraction,modeling design and other means,designing special ceramic products that meet the Sanya region.Verification of the feasibility of ceramic products as a carrier of marine culture communication provides new ideas and paths for more regional cultural communication.Make it an important driving force for spreading Hainan’s culture and promoting the upgrading of Sanya's tourism consumption.