“朋友圈”自我形象呈现在教育管理服务实践中的思考

Reflection on the Self-image of“Wechat Moments”in the Practice of Education Management Service

在学生教育管理过程中存在“学生选择了社交媒介怎样表示自己,社交媒介就会用怎样的方式来塑造学生个性化‘朋友圈’”的问题。针对问题,反思学生“朋友圈”自我形象呈现存在的异常现象,提出从筑牢“朋友圈”阵地,推进学生教育管理服务工作信息化来优化“朋友圈”浏览现象,从勾勒“朋友圈”画像,推进学生教育管理服务工作专业化来优化“朋友圈”广告现象,从组织“朋友圈”活动,推进学生教育管理服务工作品牌化来优化“朋友圈”打卡现象等方面来做好学生教育管理服务工作,积极引领青年学生健康成长。

In the process of student education management,there is a problem of“how students choose social media to express themselves,and how social media will shape students’personalized Wechat Moments”.In view of the problems,this paper reflects on the abnormal phenomena in the presentation of students’self-image of Wechat Moments,and suggest optimizing the browsing phenomenon of Wechat Moments by building a firm position of Wechat Moments and promoting the informatization of students’education management service,and optimizing the advertising phenomenon by outlining the portrait of Wechat Moments and promoting the specialization of student education management service.We should organize Wechat Moments activities,promote the branding of student education management services,and optimize the clock-in phenomenon of Wechat,so as to do a good job in student education management services,and actively guide the healthy growth of young students.