“自塑”与“他塑”:江苏形象国际新闻报道的语言研究

“Self-shaping”and“Others-shaping”:Study on the Language of International News Report of Jiangsu’s Image

以中外两个涉及江苏的国际报道对比语料库为数据分析依据,通过定量对比分析以及对报道话语的归纳,评估中外舆论构建的江苏国际形象差异。借助受众理论,应用外宣话语与舆情话语对比实例,针对受众的不同划分提出外宣传播中江苏国际形象构建可以改进的策略,包括:在江苏国际形象的塑造中,报道内容应更为多元化,更具有时代感;报道视角应多放在个人角度;对于大型活动,需要预先进行形象传播规划,并在透析外媒报道模式的情况下,主动形成舆情监测。

Based on the data analysis of two international report contrast corpora involving Jiangsu,this paper evaluates the differences of the international image of Jiangsu constructed by Chinese and foreign public opinion through quantitative comparative analysis and induction of report discourse.With the help of audience theory,this paper puts forward the strategies that can be improved in the construction of the international image of Jiangsu in the process of external communication according to the different division of audience by applying the comparison examples of external communication discourse and public opinion discourse.In the shaping of the international image of Jiangsu,the reporting content should be more diversified,and it should have the sense of the times;the reporting perspective should be mostly placed from the personal perspective;image dissemination planning should be carried out in advance for large-scale activities,and public opinion monitoring should be actively formed under the condition of dialysis reporting model.