中国生产型外贸企业数字化转型面临的挑战与解决策略

Challenges and solutions to the digital transformation of China’s production-oriented foreign trade enterprises

随着信息通信技术的迅猛发展,国际贸易领域发生了深刻变革,逐步迈入以数字贸易为核心的数字经济发展时代,为中国生产型外贸企业实现数字化转型提供了契机。中国生产型外贸企业在数字化转型过程中,仍然面临着数字化基础薄弱、“数据孤岛”现象显著、第三方服务与核心数字技术供给有限、数字化人才紧缺等问题。为此,提出了加快数字化改造、借助RPA打通“数据孤岛”,培育第三方服务商、构建数字技术供给体系,加强新型信息基础设施建设、加快IPv6网络化改造,设置数字化发展基金、优化要素资源配置,联合知名互联网企业、拓展数字化营销渠道,完善专业人才职业化等级台阶设计、培育数字化人才等对策建议。

With the rapid development of information and communication technology,profound changes have taken place in the field of international trade,whichgradually enters the era of digital economy with digital trade as the core,providing an opportunity for China’s productive foreign trade enterprises to realize digital transformation.In the process of digital transformation,China’s production-oriented foreign trade enterprises still face some problems,such as weak digital foundation,“isolated data island”phenomenon,limited supply of third-party services and core digital technology,shortage of digital talents.Therefore,it is proposed to speed up the digital transformation,open up the“isolated data island”with the help of RPA,cultivate third-party service providers,build a digital technology supply system,strengthen the construction of new information infrastructure,speed up the IPv6 network transformation,set up digital development funds,optimize the allocation of factor resources,cooperate with well-known Internet enterprises and expand digital marketing channels,improve the professional level design of professional talents,cultivate digital talents and cultivate digital talents.