客户关系型交易对企业创新绩效的影响--研发投入的中介效应

The Impact of Customer Relationship Transaction on Enterprise Innovation Performance--The Intermediary Effect of Research and Development Investment

以沪深两市A股制造业上市公司为研究样本,利用2015—2019年面板数据,基于研发投入的中介效应,探讨客户关系型交易对企业创新绩效的影响。研究结果表明,客户关系型交易比例的提高对企业创新绩效和研发投入都有显著促进作用;研发投入在客户关系型交易对企业创新绩效的影响中,具有显著的部分中介效应。研究结论对企业如何看待客户关系型交易以及如何评估其对企业创新活动的影响,具有重要的理论意义和实践启示。

Taking Shanghai and Shenzhen A-share manufacturing listed companies as a research sample,the article uses panel data from 2015 to 2019 to explore the impact of customer relationship transactions on corporate innovation performance based on the intermediary effect of research and development investment.The research results show that the increase in the proportion of customer relationship transactions has a significant role in promoting corporate innovation performance and R&D investment.Besides,R&D investment has a significant part of the mediating effect in the impact of customer relationship transactions on corporate innovation performance.The research conclusions have important theoretical significance and practical enlightenment on how companies view customer relationship transactions and how to evaluate their impact on corporate innovation activities.