边塞诗与甘肃长城旅游:意蕴耦合与多元认同

Frontier Poems and the Great Wall Tourism in Gansu:Implications Coupling and Multiple Identities

长城文化的保护性旅游开发,对呈现中华文化的发展与融合脉络具有重要社会意义。通过网络文本分析与深度访谈法,能识别出边塞诗与甘肃长城文化旅游的独特价值生成路径,即,在认知—情感—意向结构下,边塞诗与长城旅游的意蕴耦合与多元认同机制。研究发现,长城蕴含的历史文化和道德主张是最重要的旅游感知对象,目的地品牌感知体现出强烈的男性性别气质。在边塞诗与长城多重勾连的时空观照下产生6种游客类型;包括个人素养、出游准备、信息敏感性、学习动机、信息丰度、原真性在内的游客个人认知和包括卷入度、自恋与共情、怀旧、猎奇等情感对游后记忆、重游与宣传意愿、自我地位感知、人生启迪和多元认同起到先验与调节作用。研究为旅游与文学融合的理论研究与地方实践提供了新视角。

The protective tourism development of the Great Wall culture has crucial social significance for presenting the development and integration of Chinese culture.Online text mining and in-depth interview methods were utilized to identify the unique value generation path of frontier poems and the cultural tourism of the Great Wall in Gansu.A multi-identity mechanism of implications coupling is constructed based on a cognition-emotion-intention structure.The study shows that the historical culture and moral propositions contained in the Great Wall are essential objects of tourism perception,and the perception of destination brands reflects a solid masculine temperament.Under the multiple connections of time and space between frontier poems and the Great Wall,come into being6types of tourists.Tourists'cognition(including personal attainment,travel preparation,information sensitivity,learning motivation,information abundance,and authenticity)and emotions(including involvement,narcissism and empathy,nostalgia,and curiosity)play a transcendental and regulatory role in post-trip memory,revisiting and publicity intention,self-status perception,life enlightenment,and multiple identities.The research provides a new perspective for the theoretical research and local practice of integrating tourism and literature.