商品包装设计课程教学研究与实践

Research and Practice of Teaching Commodity Packaging Design Course

在商品包装设计课程教学实践中,以产品外包装设计项目为驱动,以世赛平面设计赛项模块三(包装设计)技能要求促进学生能力发展,以外观专利申请促进课程创新。通过课程学习与项目任务相融通;学习能力与技能竞赛相融通;学习成果与专利申请相融通;成果转化再服务于企业,形成一套良性循环体系。

In the teaching practice of commodity packaging design course,the product outer packaging design project is used as the driving force to promote students’ability development with the skill requirements of Module 3(packaging design)of the World Cup graphic design competition,and to promote course innovation with appearance patent application.A virtuous cycle system is formed through the integration of course learning with project tasks;learning ability with skill competitions;learning results with patent applications;and the transformation of results and then service to enterprises.