基于网络关注度的陕西省金丝峡景区营销策略研究

Study on marketing strategy of Jinsixia scenic spot in Shaanxi province based on network attention

网络关注度是游客在出游前利用互联网辅助决策形成的,它客观反映了游客的需求,也为科学研究提供了新的视角。利用百度指数统计分析平台,收集整理陕西省金丝峡景区5年的网络关注度数据,分析其网络关注的时间分布、空间分布、关注人群分布及关注要点分布,据此为景区营销的时间进度安排、市场细分、营销内容及旅游产品规划等提出针对性建议。

Internet attention was formed by tourists using the Internet to assist decision-making before traveling.It objectively reflect⁃ed the needs of tourists and provided a new perspective for scientific research.By using Baidu index statistical analysis platform,this study collected and collated the five-year network attention data of Jinsixia scenic spot in Shaanxi province,analyzed the time distribu⁃tion,spatial distribution,people distribution and key points distribution of its network attention,and put forward targeted suggestions for the time schedule,market segmentation,marketing content and tourism product planning of scenic spot marketing.