科技期刊微信公众号助推出版融合战略的实践探索--以《煤气与热力》期刊为例

Practical Exploration on Promoting Strategy of Publishing Integration by WeChat Official Account of Sci-Tech Periodicals—Taking Gas&Heat as an Example

以《煤气与热力》杂志微信公众号为研究对象,对微信公众号的基本情况、推送内容和频次、特色服务项目、传播影响力进行了分析,提出了提升传播影响力的策略。

Taking the WeChat official account of Gas&Heat as the research object,the basic situation,the content and frequency,the special service items and the influence of the of of the WeChat official account are analyzed,and the strategy of enhancing the influence is proposed.