6707乡土文化视角下的乡村旅游发展现状研究——以浦江县嵩溪村为例

Research on the Development Status of Rural Tourism from the Perspective of Local Culture--Taking Songxi Village of Pujiang River as an Example

乡土文化凝聚着整个村落的历史积淀。随着现代经济高速发展,乡土文化资源日益消逝。该文从乡土文化视角研究了浦江嵩溪村乡村旅游发展的现状,运用SWOT分析法分析嵩溪村乡村旅游发展中面临的优势、劣势以及发展的机遇与挑战,并针对分析结果提出乡土文化助力乡村旅游发展的对策与建议。

Local culture embodies the historical accumulation of the whole village.With the rapid development of modern economy,local cultural resources are disappearing day by day.From the perspective of local culture,this paper studies the current situation of rural tourism development in Songxi Village of Pujiang River,analyzes the advantages,disadvantages,opportunities and challenges in the development of rural tourism in Songxi Village by SWOT analysis method,and puts forward countermeasures and suggestions for rural culture to help the development of rural tourism according to the analysis results.