商业性与文学性的平衡——论女频古言网文的发展倾向

Balance between Commerciality and Literariness:On the Developing Tendency of Female Channel Classic Internet Novels

当下女频古言类型文本之中出现了一种新兴的表达倾向:不再满足于为女性读者群体描绘一个优待自己的男权世界,而是要在活泼晓畅的叙事中潜藏女性的主体意识和权力意识。天下归元、寂月皎皎、蓝色狮等人的古言女频网文在市场之中的备受欢迎,体现着网文的一种发展趋向:以“白日梦”为表象表达某种“现实性”,以“迎合”为特征参与某种意识形态的变动,以“大众化”的面貌实现一种“化大众”的功能,由此实现文学性和商业性的平衡。

Currently there is a new tendency of expression in female channel classic texts:they are no longer satisfied with depicting a patriarchal world in which females are treated as privileged,but want to hide women’s subject consciousness and power consciousness in lively and smooth narration.The female classic Internet novels by Oneness under Heaven,Shining Lonely Moon,Blue Lion and others are very popular in the market,reflecting a development trend of network text:It expresses some“reality”with the appearance of“daydreaming”,participates in some ideological changes with the feature of“catering to”,and realizes the function of“enculturating the public”with the appearance of“popularizing”,thus achieving the balance between literariness and commerciality.