川东北片区“健身休闲+红色旅游”示范区建设研究

Research on the Construction of"Fitness and Leisure+Red Tourism"Demonstration Area in Northeast Sichuan

结合当下体育产业发展的“体育+”模式,将体育健身休闲与富有地方特色的红色旅游相结合,推动健身休闲产业健康发展,具有一定的现实意义。在分析国家与地方利好政策及川东北片区红色旅游资源优势的基础上,提出“健身休闲+红色旅游”示范区建设路径:择优选取,加大推广宣传力度;激励地方政府加大投入,吸引社会资本形成产业化;科学规划,着眼长远发展;整合优化现有资源,提升服务等级。

Combined with the current"sports+"model of sports industry development,it is of certain practical significance to combine sports fitness and leisure with red tourism with local characteristics to promote the healthy development of fitness and leisure industry.Based on the analysis of favorable national and local policies and the advantages of red tourism resources in northeast Sichuan,this paper puts forward the construction path of"Fitness and Leisure+Red Tourism"demonstration area:select the best and strengthen promotion and publicity;encourage local governments to increase investment and attract social capital to form industrialization;scientific planning and long-term development;integrate and optimize existing resources and improve service level.