少数民族传统体育项目短视频传播策略研究

Research on Short Video Communication Strategy of Ethnic Minority Traditional Sports

少数民族传统体育项目的短视频传播具有实际的可操作性,由于区域经济发展水平的不同,政府、社会组织、民间传承等所发挥效能参差不齐。少数民族传统体育的传承与发展必定要谋求新的路径,在新时代网络技术的膨胀式发展下,利用短视频进行传播,是其与时代相结合的表现。该文通过文献资料的整理,进而进行理论的分析,通过拉斯韦尔的5W模式分析少数民族传统体育项目短视频的传播策略,对于丰富少数民族传统体育传播理论,以及其在新时代谋求更好的发展具有一定的现实意义。

The short video communication of ethnic minority traditional sports has practical operability.Due to the different levels of regional economic development,the effectiveness of government,social organizations and folk inheritance is uneven.The inheritance and development of ethnic minority traditional sports must seek a new path.Under the expansive development of network technology in the new era,the use of short video for communication is the performance of its combination with the times.Through the collation of literature,this paper makes a theoretical analysis,and analyzes the communication strategy of short video of ethnic minority traditional sports through Laswell's 5W model,which has a certain practical significance for enriching the communication theory of ethnic minority traditional sports and seeking better development in the new era.