农文旅融合背景下的古村落乡村振兴路径研究

The Realization Path of Ancient Villages Revitalization Promoted by the Integration of Agriculture,Culture and Tourism

古村落作为一种特殊的乡村类型,其振兴路径尚未得到充分研究。以江西安义古村群为案例,探讨其乡村振兴的路径与模式,发现“以农业为载体,以文化为内核,以旅游为引擎”能够实现联动开发的乡村振兴之路。农文旅融合发展带动民宿经济和研学教育,助力产业振兴与文化振兴;政企合作外引内育,通过“锄头导游”、古村旅游发展理事会等创新举措,构建多元治理体系,推动人才振兴和组织振兴;自上而下、多主体协作的环境整治促成乡村生态振兴。给其他古村落的旅游开发提供一定参考借鉴,并对乡村振兴战略的理论研究贡献实证案例。

As a special type of rural village,the revitalization path of ancient villages has not been in-tensively studied yet.Taking the ancient villages in Anyi of Jiangxi Province as an example,this pa-per discusses the path and mode of rural revitalization,and finds that“taking agriculture as the carrier,culture as the core and tourism as the engine”can realize the goal of rural revitalization.Firstly,the in-tegrated development of agriculture,culture and tourism promotes the economy of homestay and edu-cational tourism,thus promoting the revitalization of rural industry and culture;Secondly,the talent introduction and local cultivation builds a diversified governance system,and promotes the revitaliza-tion of rural talents and organizations;Thirdly,the top-down,multi-body collaborative environmental remediation promotes the revitalization of rural ecology.The study provide some reference for the tourism development of other ancient villages,and contribute empirical case to the theoretical re-search of rural revitalization.