城市形象建构中店招优化对策研究

Optimization Strategies of Signboards in Urban Image Construction

作为一种独特的商业语言和文化符号,店招在几千年的发展历程中已形成了鲜明的个性特征。城市店招现存的一些问题已严重制约着城市形象的塑造和文化的传递。在城市品牌形象基础上进行店招设计,能进一步彰显城市的特色和文化,有助于城市形象的整体塑造;任用专业设计师主导城市店招设计,能呈现给大众更多具有视觉美感和独特性的店招形象;专业设计人员参与城市店招管理,可以从内容上有效避免机械刻板的管理方式。各具特色的店招可以给人们不同的印象,同时美化城市环境,传递城市文化,彰显城市特色。

Signboard is a unique business language and cultural symbol,which has formed the distinct characteristics during its thousands of years of development.However the problems of signboard design have restricted the city image construction and the culture transmission.Design on the basis of city brand image can further highlight the characteristics and culture of the city,and contribute to the overall shaping of the city’s image.Professional designers can present beautiful and unique images to the public.They can redress the monotony and rigidness of signboard management.A successful design can make impression on the public,beautify the urban environment,convey city culture,and highlight the city’s characteristics.