基于媒介融合背景下的数字出版产业运营策略探究

Based on the Research of Digital Publishing Industry Operation Strategy under the Background of Media Convergence

近年来,随着科技的发展和时代的进步,我国的数字出版产业链已经完成了创新驱动发展。在我国数字出版的利润已经超过800亿元,其中,移动出版和在线游戏在整个数字出版产业链中所占的比例越来越大。尽管我国数字出版产业链的总体发展趋势良好,技术创新速度非常快,但是,数字出版人才的缺乏、数据的缺少、版权法的困难和自主创新生态的缺乏仍然是存在的主要难题。

In recent years,with the development of technology and the progress of the times,china's digital publishing industry chain has completed an innovation-driven development.In China,the profit of digital publishing has exceeded 80 billion yuan,among which,mobile publishing and online games account for more and more proportion in the whole digital publishing industry chain.Although the overall development trend of China's digital publishing industry chain is good and the speed of technological innovation is very fast,however,the shortage of digital publishing talents,the shortage of data,the diffi culty of copyright law and the lack of detailed independent innovation ecology are still the main problems.