网络综艺节目的跨媒体内容生产研究

Research on Cross-media Content Production of Network Variety Show

经过近年来的发展,网络综艺节目逐渐成为人们常常关注讨论的热门话题。网络综艺节目经历了从萌芽到快速发展,再到“井喷式”的发展,时至今日,网络综艺节目的制作和播出已经进入“稳定期”。但是在这网络综艺节目繁荣的背后,受到市场竞争与创新力不足等因素的影响,网络综艺节目体现出了内容浮躁、价值观错误、内容同质化与审美庸俗化等问题,这些问题对我国网络综节目未来的持续良性发展是一种阻碍。面对当下网络综艺节目的现实问题,可以在跨媒体内容生产的思路上,结合融媒体实践,坚持节目创新,做好细分化创意与嫁接化创新,有机整合节目资源,与实现传统媒体的合作,实现优势互补,共同发展。

After the development in recent years,network variety shows have gradually become a hot topic that people often pay attention to and discuss.Network variety shows have experienced a rapid development from the beginning to the"blowout"development.Up to now,the production and broadcast of network variety shows have entered a"stable period".But behind the prosperity of network variety shows,influenced by factors such as market competition and lack of innovation,network variety shows have manifested such problems as impetuous content,wrong values,homogenization of content and vulgarization of aesthetics,which are an obstacle to the sustainable and healthy development of network comprehensive shows in China in the future.Faced with the current practical problems of network variety shows,we can combine the practice of integrating media with the idea of cross-media content production,adhere to program innovation,do a good job of differentiated creativity and grafting innovation,organically integrate program resources,and realize the cooperation with traditional media,so as to complement each other's advantages and achieve common development.