实践中思考,探索中前行:论传统教材出版单位的数字化转型--以北京出版集团京版云平台为例

Thinking in Practice and Moving Forward in Exploration:On the Digital Transformation of Traditional Textbook Publishing Unit--Take Beijing Edition Cloud Platform of Beijing Publishing Group as an Example

当数字化浪潮来袭,教材出版单位应乘风破浪,而不是随波逐流。要清楚地认识到对于出版行业,数字化不是威胁行业生存的枷锁,而是助力整个行业适应社会信息化发展、自我进化的一种手段。以北京出版集团教材出版业务数字化转型工作为例,浅谈探索转型实践过程中的诸多感悟,旨在为教材出版单位数字化转型过程中发掘自身优势、探索创新领域、构建未来格局提供借鉴。

When the tide of digitalization comes,textbook publishers should brave the wind and waves instead of drifting with the tide.They should clearly realize that digitalization is not a threat to the survival of the industry,but to help the whole industry adapt to the development of social informatization and self-evolution.Taking the digital transformation of Beijing Publishing Group's textbook publishing business as an example,this paper briefly discusses the thinking in the process of transformation.It aims to provide reference for textbook publishers to explore their own advantages,explore innovative areas and build future patterns in the process of digital transformation.