从逆境到顺境:民营连锁书店入局高校的可行性

From Adversity to Prosperity:The Feasibility of Private Chain Bookstores Entering Colleges and Universities

民营书店转型之后出现的民营连锁书店在品牌、规模、业态、管理体系以及消费者需求等方面已经成为民营书店的中坚力量之一,具备了入局校园书店的条件。而规模小、管理模式落后、业态单一的传统校园书店,在内忧和外患的夹击之下,陷入生存困境。结合民营连锁书店的现状以及传统校园书店的不足,民营连锁书店入局高校应从做好主业,打造复合式文化体验空间;提供多元化、个性化服务;加强与图书馆的合作,拓展书店外延;依托“互联网+书店”,实现精准营销四个方面努力。

After the transformation of private bookstores,private chain bookstores have become one of the backbone of private bookstores in terms of brand,scale,format,management system and consumer demand,and have the conditions to join campus bookstores.The traditional campus bookstores,with small scale,backward management mode and single business format,have fallen into survival difficulties under the attack of domestic worries and foreign aggression.Combined with the current situation of private chain bookstores and the shortcomings of traditional campus bookstores,colleges and universities should do a good job in their main business and create a compound cultural experience space;Provide diversified and personalized services;Strengthen the cooperation with libraries and expand the extension of bookstores;Relying on the Internet plus bookstore,we must strive to achieve four aspects of precision marketing.