基于扎根理论的历史文化类景区游客满意度的影响因素研究--以南京景区为例

Influencing factors of tourist satisfaction in historical and cultural scenic spots based on grounded theory-A case study of scenic spots in Nanjing

近年来,随着第三产业和新经济的飞速发展,激发了人们对旅游业的新要求。特别在十九大提出深入实施中华优秀传统文化传承发展工程后,历史文化类景区更是在各类景区中脱颖而出,但在其不断发展中也出现了一些问题。因此文章以扎根理论为基础,选取南京总统府、明孝陵和牛首山为主要研究对象,通过实地考察与时下热门出游App去哪儿旅行和携程旅行的用户出游体验评论,构建出影响游客满意度因素的模型并分析,进而对历史文化类景区的服务、环境、基础设施配备和消费者自身四个方面提出建议。

In recent years,with the rapid development of the tertiary industry and the new economy,new demands for tourism have been aroused.Especially after the 19th National Congress of the Communist Party of China put forward the in-depth implementation of the inheritance and development project of excellent traditional Chinese culture,historical and cultural scenic spots stand out among all kinds of scenic spots,but there are also some problems in their continuous development.Therefore,based on the grounded theory,this paper selects Nanjing Presidential Palace,Ming Xiaoling Mausoleum and Niushou Mountain as the main research objects.Through field investigation and user travel experience comments of popular travel App Qunar Travel and Ctrip,a model of factors affecting tourist satisfaction is constructed and analyzed.And then put forward suggestions on the service,environment,infrastructure and consumers themselves of the histori cal and cultural scenic spots.