数字经济背景下我国传统专业市场转型突围路径研究——以浙江省为例

The Breakthrough Routes of China’s Traditional Specialized Markets against the Digital Economy Background--Taking Zhejiang Province as a Case in Point

专业市场是改革开放以来浙江经济发展的典型代表,是浙江经济发展的重要支撑因素。然而,随着电子商务、大型商超、连锁零售等新型业态模式的出现,浙江传统专业市场面临着日益严峻的生存压力。受产业转型升级进度缓慢、安逸“守摊”思想根深蒂固、自主创新能力不足、电子商务平台建设滞后等因素影响,浙江传统专业市场同质化竞争激烈、经营模式老化、产业集聚比较优势降低、行业核心竞争力不强等问题逐步显现,转型突围的必要性和紧迫性越来越突出。数字经济背景下推动浙江传统专业市场转型突围要通过聚焦科技创新、加快电子商务平台建设、推进传统产业集群优化升级、及时破除“守摊”心态、专注提升服务品质等途径,逐步提升传统专业市场转型突围步伐。

Evolving ever since The Reform and Opening-up,specialized markets come to function as the typical representative and a pillar stone of Zhejiang’s economic development.However,traditional specialized markets in Zhejiang are faced up with increasingly severe survival pressure,as new business modes such as e-commerce,large-scale supermarkets and chain retails keep emerging.Hindering factors amount too many,such as slow industrial transformation and upgrading,deeply rooted complacent stall vendor mentality,insufficient independent innovation,and lagging e-commerce platform construction.Other problems concerning Zhejiang’s specialized markets gradually emerge,fierce homogeneous competition,perishing business models,degrading comparative advantage from industrial agglomeration,impotent core industrial competitiveness.There comes up an urgent necessity to conduct a transformational breakthrough.Against the background of digital economy,it is urgent to promote the transformational breakthrough of Zhejiang’s traditional specialized markets.Numerous counter measures may include the focus on scientific and technological innovation,and the acceleration of the e-commerce platform construction.Also included are the optimization and upgrading of traditional industrial clusters,the timely breakthrough of stall vendor mentality,and the focus on service quality improvement.All of these are meant to gradually quicken the transformational breakthrough paces of Zhejiang’s traditional specialized markets.