摘要
新时代中国特色舆论学的提出是基于中国古代舆论思想与马克思主义舆论观的两大源流交汇,并立足于当前媒介技术迭代与社会深刻转型期的社会现实。传统舆论学在研究对象、传播环境、研究视角、研究视域等层面均面临深刻调试和转向。基于此,文章提出了新时代中国特色舆论学的研究体系构建——指导思想是马克思主义舆论观、舆论研究的八要素(主体、客体、本体、数量、强度、周期、反馈、质量)、舆论研究的四层次(信息—情绪—关系—行为)、研究价值指向是国家治理与全球数字领导力构建。
Public opinion with Chinese characteristics in the new era is based on the intersection of its two sources:the evolution of ancient Chinese public opinion thoughts and Marxist public opinion views.It is also embedded in the social reality of the current media technology iteration and profound social transformation.Traditional public opinion science is facing profound adjustment and transformation in research object,communication environment,research perspectives and horizons.Based on this,this research proposes the construction of public opinion research system with Chinese characteristics in the new era:Marxist public opinion views acting as guiding principle;eight essential elements form the foundation (subject,object,ontology,quantity,density,period,feedback and quality);the four levels of public opinion research is established (information,emotion,relation and action);and research values are national governance-oriented as well as global digital leadership construction-oriented.
作者
李彪
LI Biao(School of Journalism and Communication,Renmin University of China,Beijing 100072,China)
出处
《编辑之友》
CSSCI
北大核心
2021年第9期5-10,共6页
Editorial Friend
基金
国家社会科学基金重大项目“健全重大突发事件舆论引导机制与提升中国国际话语权研究”(20&ZD319)。
关键词
中国特色舆论学
马克思主义舆论观
社群传播
国家治理
public opinion with Chinese characteristics
Marxist views of public opinion
community communication
national governance
