智慧中国建设背景下面向知识短视频出版的路径研究

Research on the Path for the Publishing of Knowledge-based Short Videos in the Context of Smart China Construction

智慧中国建设背景下,“智慧出版”成为出版行业转型升级的必然趋势。借助短视频把握用户注意力是出版行业智慧升级的主要内容。智慧中国建设下面向知识短视频出版与社会生态环境密切相关,知识传播本身的中心化和传播载体的去中心化相互渗透,逐渐形成了独具特色的面向知识短视频出版途径。从历史视角和文化学视角分析了智慧中国建设下面向知识短视频出版的内涵,阐述了智慧中国下面向知识短视频出版的现状及趋势。结合出版企业智慧升级趋势,探讨了知识短视频出版的融合发展路径。希望进一步提升出版企业知识短视频出版竞争力,更好地满足知识阅读受众的需求。

Against the background of the construction of smart China,"smart publishing"has become the inevitable trend among the transformation and upgrade of the publishing industry.Employing short videos to attract users′attention is the main approach to push the publishing industry toward smart transformation.The publishing of knowledge-based short videos along with the construction of the smart China is closely related to social and ecological environment.The synergy of the centralization of knowledge spread and the decentralization of communication carriers gradually forms a unique publishing pattern of the knowledge-based short videos.This paper analyzes the connotation of the publishing of the knowledge-based short videos against the smart China construction backdrop from historical and cultural perspectives,and sets forth the status quo and prospect of the knowledge-based short video publishing.Based on the smart upgrade of the publishers,this paper discusses the integrated development path of the knowledge-based short video publishing,so as to further enhance the competitiveness of publishers and better meet the audience′s demands for knowledge.