乡村振兴战略下农村电商品牌化发展的问题与对策

Problems and Countermeasures of the Brand Development of Rural E-commerce Under the Strategy of Rural Revitalization

农村电商品牌化发展与农产品品牌建设息息相关,乡村振兴战略下,农村电商品牌化发展要走标准化、使命化、规模化的发展道路,做大做强农村电商品牌,带动乡村经济振兴。然而,当前我国农村电商品牌化发展面临基础配套落后、产品宣传不足、标准建设乏力和专业人才匮乏等现实困境,客观上增加了电商品牌化发展的成本控制与运营创新的难度。对此,我们需要在完善基础建设、加强宣传力度、规范标准口径和打造人才队伍之余,进一步降低电商品牌化运营成本,促进电商品牌化运作创新。

The development of rural e-commerce branding is closely related to the brand building of agricultural products.Under the strategy of rural revitalization,the development of rural e-commerce branding requires adherence to standardization,mission orientation and large scale to make the brands bigger and stronger.However,the current development of rural e-commerce branding in China is facing the problems such as backward infrastructure,insufficient product promotion,lack of standard construction and professional talents,which increase the difficulty of cost control and operational innovation.And the countermeasures are to further reduce the operating costs of e-commerce branding and promote the innovation while improving infrastructure,strengthening publicity,standardizing Specification and building a talent team.