高校新媒体工作室建设的优化与变革探析--以L大学油菜花新媒体工作室为例

On the Optimization and Transformation of New Media Studio Building in Colleges and Universities

高校新媒体工作室建设成效能有效反映校园网络思想政治教育、意识形态引导等工作。为了有效提升融媒体时代高校新媒体工作室建设,从高校新媒体工作室研究的视角出发,以油菜花新媒体工作室为例,提出优化与变革高校新媒体工作室建设发展的现实路径与具体措施。

The building results of new media studios in colleges and universities can effectively mirror the online ideological and political education and ideological guidance of campus.In order to effectively improve the building of new media studios in colleges and universities in the era of media convergence,this paper,from the perspective of research on new media studios in colleges and universities and with the rape flower new media studio as an example,puts forward the realistic path and specific measures to optimize and transform the building and development of new media studios in colleges and universities.