线上社区参与的邻里效应——基于社区微信群的实证分析

The Neighborhood Effect in Online Community Participation:An Empirical Study Based on a Community WeChat Group

中国城市社区的数字化发展日新月异,依地理社区而建的在线社群对社区治理和社区参与产生了重要影响。本研究以N市Q区的社区综合性事务微信群为案例,基于线上社群日常观测大数据,采用固定效应模型,从社会互动视角出发对邻里参与对居民个体参与行为的影响及其异质性展开探讨。研究发现,社群在线参与行为存在邻里效应:邻里参与正向促进个体参与,但邻里参与的分化程度对居民参与具有负向效应;邻里影响力存在“梯度”特征,对积极参与者的效应更大;同时,邻里互动效应也因社区群和小区特征不同而产生差异效果。

Taking the community WeChat group in District Q of N City as example,this study explores the impact of neighborhood participation on residents'individual participation behavior.It shows that neighborhood participation positively promotes individual participation,but the degree of division of neighborhood participation has a negative effect on residents*participation.The neighborhood effect has a“gradient”feature in that it is significantly affected by the level of individual participation.At the same time,neighborhood interaction also produces different effects due to the diverse characteristics of WeChat groups and communities.