多维度文化体验下民宿文化产品融合发展的营销策略研究

Research on Marketing Strategy of Integrated Development of B&B Cultural Products under Multi-dimensional Cultural Experience

当前随着旅游行业的快速发展,民宿成为了我国旅游行业中的热点话题。相对于传统酒店来说,民宿能够为游客提供更加多元化的居住体验,并且为游客提供生活化的旅游服务,引导游客真正融入到地方生活中去感受地方文化,因此民宿已成为快速发展的旅游业务之一。民宿在快速发展的同时,其竞争压力也越来越大,因而在多维度文化体验下的民宿文化产品的营销,便成为了民宿产业发展的重要影响因素。

With the rapid development of the current tourism industry,B&B has become a new hot topic in China's tourism industry.Compared with traditional tourism hotels,B&B can provide tourists with more diversified living experience,provide tourists with life-oriented tourism services,and guide tourists to truly integrate into local life and culture.Therefore,at present,B&B has become a rapidly developing tourism business in the tourism industry.However,at the same time,the competitive pressure in this business is increasing.Under the multi-dimensional cultural experience,the marketing of B&B cultural products has become an important factor affecting the development of folk custom industry.