文化自信视域下沉浸式娱乐体验产业发展研究

Research on the Development of Immersive Entertainment Experience Industry from the Perspective of Cultural Confi dence

沉浸式娱乐体验产业是近年来国内出现的新兴行业类型。随着2020年11月18日文化和旅游部《关于推动数字文化产业高质量发展的意见》的出台,沉浸式娱乐体验产业获得了前所未有的发展。以文化自信为指导思想,以社会主义核心价值观为内核,以沉浸式娱乐体验产业发展为新动能,面向消费市场打造的具有鲜明民族文化色彩的沉浸式娱乐产品,能够在改善自身行业局限性的同时收获来自消费者的喜爱。

Immersive entertainment experience industry is an emerging industry type in China these years.On November 18,2020,the Ministry of Culture and Tourism issued the Opinions on promoting the High-quality Development of the Digital Culture Industry,which provided an unprecedented development of the immersive entertainment experience industry.With cultural confi dence as the guiding idea and based on the core values of Chinese socialism,with the new function of immersive entertainment experiences industry,facing the immersive entertainment products with distinctive national culture conducted by consumer market,immersive entertainment industry can not only improve the current limitations of the industry,but also gain consumer affection.