同伴角色、旅游体验质量与旅游者幸福感的关系

The Relationship Between the Role of Travel Companions,Traveling Experience Quality and Tourists’Sense of Happiness

当代旅游活动中同游需求及游客之间的情感交流越来越凸显,旅游同伴角色对旅游者幸福感的产生意义重大。界定了旅游同伴角色的定义和维度,依据活动理论构建了旅游同伴角色、旅游体验质量和旅游者幸福感关系的概念模型,选取张家界天门山旅游区为调研案例地,以结构方程模型验证得到:迎合角色、强势角色、榜样角色和自我宣传角色通过旅游体验质量显著影响旅游者幸福感;强势角色通过旅游体验质量显著影响旅游者实现幸福感;旅游体验质量的中介效应明显。旅游企业应该积极搭建社交平台、营造同伴氛围、尊重同伴关系,以提升旅游体验质量,增强旅游者幸福感。

In contemporary tourism activities,the demand of travel companions and the emotional exchanges between tourists are becoming more and more prominent,and the role of travel companions is of great significance to the tourists’sense of happiness.This paper has defined the definition and dimensions of the role of travel companions,and constructs a conceptual model of the relationship between the role of travel companions,traveling experience quality and the tourists’sense of happiness based on the activity theory.The Tianmen Mountain tourist area in Zhangjiajie is selected as the research case site,and the structure equation model(SEM)is used to get the following verification results:firstly,the ingratiation roles,intimidation roles,exemplification roles and self-promotion roles significantly affect the tourists’experience quality and their sense of happiness;secondly,the intimidation roles strongly and significantly affect the tourists’well-being through the quality of their tourism experience;thirdly,the mediating effect of tourists’experience quality is obvious.Tourism companies should actively build social platforms,create a peer atmosphere and respect peer relationships to improve the quality of tourism experience and enhance the sense of happiness on the part of tourists.