数字时代的技术与文化

Technology and Culture in the Digital Age

数字技术极大地推动了文化产业发展,文化产业也成为数字技术最重要的应用领域之一,数字文化产业的现状与未来成为重要研究领域。技术与文化关系的演变分为技术未赋能、技术加持和数字技术赋能三个阶段。可以从赋能消费者、赋能创意者、赋能生产者、赋能社交行为和赋能文化传播五个方面来分析数字技术如何提升文化产业的效率,如何推动数字内容成为文化产业的主体部门和数字传播成为文化传播的主要渠道。数字技术对文化产业结构存在影响,文化消费结构、生产结构、市场结构和国内外比例结构等都发生了显著变化。中国发展数字文化产业具有两大优势:大市场与传统文化资源。目前,对数字文化产业发展存在一个质疑,即数字技术的强大力量是否会导致技术表现强、文化内涵弱的问题。实际上,创作者追求文化内涵的动力和消费者对文化内涵的向往,将推动数字时代不断产生内涵丰富、持久传承的文化精品,数字与技术的融合既能形成多元文化生机勃勃的文化原野,也能造就具有深刻思想和精湛艺术表现的文化高峰。

Digital technology is a strong driving force in the development of the cultural industry,and the cultural industry has become one of the most important areas for the application of digital technology.Therefore,research on the digital culture industry's current situation and future outlook is a significant field.The interaction between digital technology and culture has evolved in three stages:technological disempowerment,technological enhancement,and technological empowerment.From the five aspects of empowering consumers,empowering creators,empowering producers,empowering social action,and empowering cultural communication,we can effectively analyze how digital technology improves the efficiency of the cultural industry,promotes digital content as the main sector of that industry,and transforms digital communication into the main channel of cultural communication.Digital technology has had a structural impact on the culture industry and has caused significant structural changes in cultural consumption,production,markets,and domestic vs.foreign shares.In the development of the digital culture industry,China has two major advantages:a large market and rich traditional cultural resources.Currently,the development of the digital culture industry is causing some concern:will the powerful forces of digital technology bring about the problem of strong technical performance and weak cultural connotations?In fact,the creators’pursuit of and consumers’yearning for cultural significance will continuously catalyze cultural products with high quality,rich connotations and enduring values in the digital age.The integration of digital technology with cultural industry can be hoped to shape a multifaceted cultural landscape full of vitality,and give rise to cultural peaks rich both in thought and in artistic expression.