受众参与视角下传统文化的传承与创新性发展

Inheritance and Innovative Development of Traditional Culture from the Perspective of Audience Participation

当前,传统文化面临如何适应数字化传播环境、满足新兴受众多元化消费需求的挑战。当下勃兴的参与式文化为传统文化的创新性发展提供了新契机,要以参与和体验吸纳最广泛受众,以优质文创产品激发受众的参与需求。大力培养参与型受众,不断提高受众的创造力、传播力和理性参与精神,为传统文化的创新性发展提供新动力。积极培育传统文化创新性发展的生态空间,创设能够吸引受众积极参与的文化环境。

At present,traditional culture is facing the challenge of how to adapt to the digital communication environment and meet the diversified consumption demands of newly emerging audience.At present,the flourishing participatory culture provides a new opportunity for the innovative development of traditional culture.It is necessary to absorb the broadest audience with participation and experience,and stimulate the audience′s participation needs with high-quality cultural products;vigorously cultivate participatory audience,continuously improve their creativity,communication power and rational participation spirit,and provide new impetus for the innovative development of traditional culture;actively cultivate the ecological space for the innovative development of traditional culture and create a cultural environment that can attract the active participation of the audience.