新冠疫情下山西旅游景区高质量发展对策研究

Research on Countermeasures for High-quality Development of Tourist Attractions in Shanxi Under the New Coronavirus Epidemic

新冠疫情对旅游景区高质量发展带来了前所未有的冲击,后续影响还将在未来相当长时间内存在并转为常态化。不仅对当下景区的游客接待量、旅游收入产生影响,而且改变了游客的消费需求与消费习惯,进而影响旅游景区的长期发展。为此,景区必须及时跟踪疫情常态化影响下旅游市场的新变化、新需求,从卫生防疫、市场构建、产品升级、宣传营销、景区管理、服务提升、导游队伍建设等方面提质增效,最大限度地消除疫情对旅游景区的负面影响,促进景区高质量发展。

The new coronavirus epidemic has brought an unprecedented impact on the high-quality development of the tourist attractions,and the subsequent influence will exist and turn to normalization for quite a long time in the future.It not only has an impact on the current tourist reception and tourism revenue of the scenic spots,but also changes the consumption demand and habits of the tourists,which in turn affects the longterm development of the tourist attractions.For this reason,the scenic spots must promptly track the new changes and demands of the tourism market under the influence of the normalization of the epidemic,and improve the quality and efficiency in terms of health and epidemic prevention,market construction,product upgrading,publicity and marketing,scenic spot management,service enhancement and tour guide team construction,etc.,so as to eliminate the negative impact of the epidemic on the tourist attractions to the maximum extent and promote the high-quality development of the scenic spots.