福州国家森林公园生态文化教育产品评价与优化

Evaluation and Optimization of the Development Effect of Eco-cultural Educational Products in Fuzhou National Forest Park

2021年1—3月,从游客体验视角出发,以福州国家森林公园为研究区,通过实地考察和游客问卷调查,收集游客人口学特征、游客生态文化活动参与度、意愿、行为特征等相关信息。利用IPA、ANOVA方法研究森林公园生态文化教育产品开发中存在的问题与薄弱环节,提出优化的对策。研究结果可为完善我国森林公园科普教育和文化产品开发提供借鉴和参考。

January to March of 2021,from the perspective of tourist experience,taking Fuzhou National Forest Park as the research area,collect information about tourist demographic characteristics,tourist participation,willingness and behavioral characteristics through field investigation and tourist questionnaire survey.IPA and ANOVA method are used to study the problems and weak links in the development of ecological culture and education products in forest parks and propose optimization countermeasures.The research results can provide reference for improving the popular science education and cultural product development in the forest park in China.