阻隔与突围:新时代我国主流意识形态认同面临的挑战与推进路径

Blocking and Breaking Through:The Challenges and Path of Advancement of China’s Mainstream Ideological Identity in the New Era

社会生活网络化、信息化以及文化多元化给我国主流意识形态认同带来挑战和困境。这些挑战和困境形成的原因是多方面的,在深入分析原因的基础上,重构主流意识形态认同权威,应从三方面推进:提升传播效能,重构主流意识形态话语权和主导权;坚持以人为本,把主流意识形态与个人价值紧密相连;发挥主流意识形态的导向作用,强化认同权威,从而实现新时代我国主流意识形态与非主流意识形态共存、共识、共发展的战略目标。

Social life networking,informatization and cultural diversification have posed challenges to the identification of mainstream ideology in China.The reasons are multifold.Based on in-depth analysis of those reasons,the present author proposed that the reconstruction of mainstream ideology identity authority should be promoted from three aspects:enhancing the communication efficiency and reconstructing the discourse and dominance of the mainstream ideology;adhering to people oriented principles and closely linking the mainstream ideology with personal values;giving full play the guiding role of the mainstream ideology and strengthening identity authority,so as to achieve the strategic goal of coexistence,consensus and co-development of my country’s mainstream ideology and non-mainstream ideology in the new era.