“凝视”理论视域下媒体女性形象批判

Criticism of Female Images in Media from the Perspective of Gaze Theory

在大众媒体日益盛行并向生活不断渗透的过程中,任何歧视或贬抑女性的媒体都有可能对现实生活产生相应的涵化效应,因此媒体中健康女性形象的塑造至关重要。从“凝视”理论的视角重新审视媒体中的女性形象,反思媒体中被“凝视”女性形象的成因及其对社会生活和女性自身造成的消极影响,并从性别平等的价值立场来思考媒体中健康的女性形象塑造,以期推进整个社会对女性形象的正确认识,建立和谐的两性关系。

In the process of increasing popularity and infiltrating life of mass media,any media that discriminates or devalues women may have a corresponding acculturation effect on real life.Therefore,the shaping of the image of healthy women in the media is very important.The paper reexamines the image of women in the media from the perspective of gaze theory,reflects on the causes of the female image being gazed in the media and their negative impact on social life and women themselves,and thinks about the health of the media from the standpoint of gender equality.The shaping of female images is to promote the correct understanding of female images in the entire society and establish a harmonious relationship between the genders.