电子商务驱动下的淘宝村乡村重构研究

Research on Rural Reconstruction of Taobao Village Under the Driving of E-commerce

总结了淘宝村发展模式,分析了乡村重构视角下淘宝村发展的驱动因素及电子商务驱动下淘宝村的乡村重构机理,指出了电子商务驱动下淘宝村发展困境,并提出了相应的建议,以期为其他类型的乡村重构提供参考。

This paper summarized the development model of Taobao village,analyzed the driving factors of Taobao village development from the perspective of rural reconstruction and the mechanism of Taobao village′s rural reconstruction driven by e-commerce,pointed out the development dilemmas of Taobao village under the influence of e-commerce,and proposed suggestions,in order to provide reference for other types of rural reconstruction.