商务礼仪软实力和硬技能的分工融合

The Collaboration of Soft and Hard Skills in Business Etiquette

"商务礼仪"是一门能提升商务英语专业学生综合能力的课程,但是目前适合商务英语专业的《商务礼仪》教材十分缺乏。通过对比当当网24本高职高专"商务礼仪"相关教材,提出商务英语专业《商务礼仪》教材编写的设想,旨在通过"软硬结合,以软为本"的理念,提高学生的人文素质、道德修养、礼仪专业知识和商务英语各项技能。

While"Business Etiquette"is an important curricular to enhance the comprehensive English skills of business English majors,there is a shortage of appropriate textbooks for the students.24"Business Etiquette"textbooks that are on sale on dangdang.com have been studied and compared to justify the shortcoming of extant"Business Etiquette"textbooks and give suggestions for improving.The concept of collaborating soft and hard skills is proposed for reforming and designing of"Business Etiquette"textbooks for business English majors in order to elevate their cultural temperament,morality,etiquette professionality and English skills.