新时代背景下公众旅游心态调查结果

Survey Results of Public Tourism Mentality in the New Era

新时代背景下催生公众旅游。旅游心态是直接影响公众旅游动机和旅游行为的关键因素。运用定性分析与定量分析相结合的方法调查公众旅游心态,将研究的落脚点放在有效解决公众日益增长的旅游美好生活需要和不平衡不充分的旅游发展之间的矛盾上,全面揭示中国公众旅游心态的客观影响因素,探索、引导公众积极的旅游心态,推动中国旅游产业发展。

Mass tourism gets spawned in the new era.Tourism mentality is the key factor that directly aff ects the public's tourism motivation and tourism behaviors.This paper,by combining qualitative analysis and quantitative analysis methods,makes an investigation on public tourism,focuses on how to eff ectively solve the imbalance between public's growing tourism and tourism development,reveals the objective factors of aff ecting the public tourism’s mentality,explore the ways of guiding the public’s positive tourism mentality for promoting the development of tourism industry in our country.